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~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Markenartikel"
~subject:"Sustainability"
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Search: subject:"Luxury goods"
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Markenartikel
Sustainability
Luxury goods
27
Luxusgüter
27
Consumer behaviour
20
Konsumentenverhalten
20
Fashion
17
Mode
17
Brand management
16
Markenführung
16
Bekleidungsindustrie
7
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7
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6
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luxury
5
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Marketingmanagement
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luxury fashion
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purchase intention
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Akbarina, Farida
1
Akrout, Houcine
1
Bernardi, Alberta
1
Boman, Laura
1
Cantù, Chiara Luisa
1
Cedrola, Elena
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Donzé, Pierre-Yves
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Guercini, Simone
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Hewage, Ganga S. Urumutta
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Park, Minjung
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Journal of global fashion marketing : JGfM
Journal of business research : JBR
43
The journal of brand management : an international journal
33
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The journal of product & brand management
17
Journal of fashion marketing and management
16
Journal of retailing and consumer services
15
Sustainable Luxury : An International Perspective
8
International journal of advertising : the review of marketing communications
7
Psychology & marketing
7
Developing successful global strategies for marketing luxury brands
6
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The IUP journal of brand management : IJBRM
4
European journal of marketing
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail & distribution management
3
Journal of consumer marketing
3
Journal of marketing communications
3
Journal of revenue and pricing management
3
Journal of the Academy of Marketing Science
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Palgrave Advances in Luxury
3
Springer eBook Collection
3
Springer eBook Collection / Business and Management
3
Strategic change
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
Business strategy and the environment
2
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014290733
Saved in:
2
Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
3
Transforming luxury : global luxury brand executives' perceptions during COVID
Loranger, David
;
Roeraas, Erik
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013555415
Saved in:
4
The trends of sustainability in the luxury fashion industry : a Triple Bottom Line analysis
Mok, Adrienne
;
Yu, Hong
;
Zihayat, Morteza
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10013410697
Saved in:
5
Fashion consciousness and Muslim modest brand advocacy : the mediating role of brand love, and loyalty
Kusumawati, Andriani
;
Akbarina, Farida
;
Pangestuti, Edriana
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10013410698
Saved in:
6
Dominance versus collaboration models : French and Italian luxury fashion brands in Japan
Isozaki, Yoko
;
Donzé, Pierre-Yves
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10013410699
Saved in:
7
Sustainability in fashion and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
Saved in:
8
Key success factors to be sustainable and innovative in the textile and fashion industry : evidence from two Italian luxury brands
Bernardi, Alberta
;
Cantù, Chiara Luisa
;
Cedrola, Elena
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10013270691
Saved in:
9
Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
10
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta
;
Klucarova, Sona
;
Boman, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
Saved in:
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