//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatz"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
International marketing
265
Internationales Marketing
265
Consumer behaviour
86
Konsumentenverhalten
86
Brand management
47
Markenführung
47
Globalisierung
42
Globalization
42
Markenimage
39
Welt
38
World
38
Cultural identity
32
Kulturelle Identität
32
Multinationales Unternehmen
31
Transnational corporation
31
USA
31
United States
31
Marketing management
27
Marketingmanagement
27
China
24
Emerging economies
22
Export
22
Schwellenländer
22
Designation of origin
21
Herkunftsbezeichnung
21
Firm performance
19
Unternehmenserfolg
19
Beziehungsmarketing
17
Relationship marketing
17
Brand
16
Markenartikel
16
National culture
16
Nationalkultur
16
international marketing
16
International market entry
15
Internationaler Markteintritt
15
KMU
12
SME
12
global brands
12
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Language
All
English
39
Author
All
Aashish, Kumar
2
Alden, Dana
2
Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Kumar, V.
2
Liu, Yu
2
Raman, Prashant
2
Tao, Weiting
2
Tsai, Wanhsiu Sunny
2
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Baršytė, Justina
1
Becker-Olsen, Karen L.
1
Bhattacharya, Saurabh
1
Bizarrias, Flávio Santino
1
Borah, Sourav Bikash
1
Chen, Changdong
1
Chen, Jie
1
Chen, Qimei
1
Chen, Yi-min
1
Coulter, Robin A.
1
Cucato, Jussara da S. T.
1
Du, Yunzhou
1
ELSamen, Amjad Abu
1
El Banna, Alia
1
Fong, Cher Min
1
Gammoh, Bashar S.
1
Guo, Xiaoling
1
Gupta, Shaphali
1
Guzman, Francisco
1
Gürhan-Canli, Zeynep
1
Haefner, James E.
1
Hassan, Salah
1
Hayran, Ceren
1
Heinberg, Martin
1
Heuvel, Jauke van den
1
Hill, Ronald Paul
1
Hornikx, Jos
1
Hu, Miao
1
Hussein, Rania
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of international consumer marketing
Journal of international marketing
International marketing review
23
The journal of brand management : an international journal
15
Journal of business research : JBR
12
The journal of product & brand management
8
Asia Pacific journal of marketing and logistics
6
Journal of euromarketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Innovatives Markenmanagement
4
Journal of marketing
4
Journal of retailing and consumer services
4
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
Beiträge der Hochschule Pforzheim
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
Going global: implementing international business operations
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
5
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
6
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
7
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
8
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
9
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
10
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->