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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Digitalisierung"
~subject:"Markenführung"
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Search: subject_exact:"Internet-Werbung"
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Digitalisierung
Markenführung
Internet marketing
59
Online-Marketing
59
Social Web
42
Social web
42
Consumer behaviour
38
Konsumentenverhalten
38
Beziehungsmarketing
20
Relationship marketing
20
Brand management
18
Brand image
13
Markenimage
13
Advertising effects
12
Werbewirkung
12
Advertising
11
Viral marketing
11
Virales Marketing
11
Werbung
11
Online retailing
10
Online-Handel
10
China
8
Brand
7
Markenartikel
7
Brand loyalty
6
Markentreue
6
brand loyalty
6
E-commerce
5
Electronic Commerce
5
social media
5
Confidence
4
Social media
4
Vertrauen
4
Website
4
social media marketing
4
Customer integration
3
Emotion
3
Instagram
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
3
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Article
18
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18
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18
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English
18
Author
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Azar, Salim L.
1
Bogomolova, Svetlana
1
Bontour, Anne
1
Brace-Govan, Jan
1
Campos, Roberta Dias
1
Castro, Ana
1
Cheah, Chee Wei
1
Chen, Huan
1
Chou, En-Yi
1
Ciappei, Cristiano
1
Demsar, Vlad
1
Fernandes, Teresa
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Haque, Mehruba
1
Hassan, Ahmed A. M.
1
Helme-Guizon, Agnès
1
Jack, Gavin
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Kumar, Aman
1
Kumar, Vikas
1
Lee, Daisy
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Nascimento, Thaysa Costa do
1
Ng, Peggy M. L.
1
Pellegrini, Massimiliano M.
1
Qiao, Fei
1
Rialti, Riccardo
1
Rusetski, Alexander
1
Sands, Sean
1
Schimmelpfennig, Christian
1
Scholz, Joachim
1
Shankar, Amit
1
Simon, Françoise
1
Sindhwani, Rahul
1
Smith, Andrew N.
1
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Published in...
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Journal of global marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
93
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
44
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing communications
29
Journal of promotion management : innovations in planning and applied research
28
International journal of advertising : the review of marketing communications
25
Business horizons
19
Marketing intelligence & planning
19
Cogent business & management
18
Journal of promotion management : JPM
17
Springer eBook Collection
17
Journal of internet commerce
15
SpringerLink / Bücher
14
Tourism management : research, policies, practice
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
International journal of electronic marketing and retailing : IJEMR
12
International journal of technology marketing : IJTMkt
12
Journal of fashion marketing and management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing management : MM
12
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Asia Pacific journal of marketing and logistics
10
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Psychology & marketing
10
Technological forecasting & social change : an international journal
10
European journal of marketing
9
International journal of consumer studies
9
International journal of hospitality management
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of sports marketing & sponsorship
8
Journal of international consumer marketing
8
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ECONIS (ZBW)
18
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18
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
4
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
5
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
6
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
7
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
8
The social phenomenon of trolling : understanding the discourse and social practices of online provocation
Demsar, Vlad
;
Brace-Govan, Jan
;
Jack, Gavin
;
Sands, Sean
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1058-1090
Persistent link: https://www.econbiz.de/10012623854
Saved in:
9
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
10
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
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