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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing intelligence & planning"
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Marketing management
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Heerde, Harald J. van
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Journal of global marketing
Journal of marketing research : JMR
Marketing intelligence & planning
Journal of business research : JBR
334
Industrial marketing management : the international journal for industrial and high-tech firms
258
Journal of strategic marketing
184
European journal of marketing : EJM
131
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124
Journal of the Academy of Marketing Science
113
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96
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80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business horizons
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International journal of business information systems : IJBIS
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Journal of economic theory
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Asia Pacific journal of marketing and logistics
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43
European research studies
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
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Journal of advertising research
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Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of business ethics : JOBE
41
The journal of product & brand management
41
Cogent business & management
40
Games and economic behavior
40
International journal of production economics
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International journal of technology marketing : IJTMkt
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Journal of business economics : JBE
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Harvard-Business-Manager : das Wissen der Besten
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Management decision : MD
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ECONIS (ZBW)
165
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1
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene
;
Shukla, Amit
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
Saved in:
4
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
7
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
8
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
9
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
10
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
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