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~isPartOf:"Journal of global marketing"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
844
Konsumentenverhalten
844
Brand image
153
Markenimage
153
Brand management
134
Markenführung
134
Beziehungsmarketing
93
Relationship marketing
93
Brand
87
Markenartikel
87
Werbewirkung
77
USA
75
United States
75
Customer satisfaction
61
Kundenzufriedenheit
61
Emotion
59
Social Web
58
Social web
58
Online retailing
54
Online-Handel
54
Personality psychology
53
Persönlichkeitspsychologie
53
Advertising
52
Werbung
51
Experiment
45
Viral marketing
45
Virales Marketing
45
Internet marketing
41
Online-Marketing
41
Einzelhandel
38
Retail trade
38
Confidence
36
Vertrauen
36
Dienstleistungsqualität
33
Service quality
33
China
32
Luxury goods
30
Luxusgüter
30
Designation of origin
29
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Article
77
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77
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77
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English
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Bauer, Brittney C.
2
Septianto, Felix
2
Abu Farha, Allam K.
1
Akturan, Ulun
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arendsen, Jolien
1
Arli, Denni
1
Arnold, Mark J.
1
Arora, Nilesh
1
Auschaitrakul, Sumitra
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Argho
1
Barnes, Bradley R.
1
Barney, Christian
1
Bigné Alcañiz, J. Enrique
1
Billore, Aditya
1
Biswas, Somdutta
1
Boeuf, Benjamin
1
Borel, Laurence
1
Boudewyns, Vanessa
1
Boyle, Brett
1
Braig, Bridgette M.
1
Briñol, Pablo
1
Butt, Irfan
1
Buzeta, Cristian
1
Casado-Aranda, Luis-Alberto
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Huan
1
Chen, Wei-Fen
1
Cheng, Li-Keng
1
Chetioui, Youssef
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Christodoulides, George
1
Coulter, Keith S.
1
Cui, Geng
1
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Journal of global marketing
Psychology & marketing
Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Young consumers : insight and ideas for responsible marketers
18
Marketing : ZFP ; journal of research and management
17
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
6
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
7
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
8
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
9
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
10
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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