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~isPartOf:"Journal of global marketing"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Werbeplanung"
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Search: subject_exact:"Werbewirkung"
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Brand image
Werbeplanung
Advertising effects
155
Werbewirkung
155
Consumer behaviour
77
Konsumentenverhalten
77
Advertising
64
Werbung
63
Brand management
30
Markenführung
30
Markenimage
29
Psychology of advertising
27
Werbepsychologie
27
Celebrity endorsement
24
Celebrity-Werbung
24
Internet marketing
22
Online-Marketing
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USA
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United States
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Brand
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Markenartikel
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advertising
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Social web
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Marketingmanagement
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Indien
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Kulturelle Identität
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Target group
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Wahrnehmung
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Beziehungsmarketing
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Bauer, Brittney C.
2
Fleck, Nathalie
2
Meurs, Frank van
2
Aguirre-Rodriguez, Alexandra
1
Arli, Denni
1
Arnold, Mark J.
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Billore, Aditya
1
Boeuf, Benjamin
1
Braig, Bridgette M.
1
Cheng, Li-Keng
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
DelVecchio, Devon
1
Deska, Jason C.
1
Ekinci, Yuksel
1
Ford, John B.
1
Gerritsen, Marinel
1
Gould, Stephen J.
1
Griffin, W. Glenn
1
Guptha, Ch. Abhinav
1
Hende, Ellis van den
1
Heuvel, Jauke van den
1
Hingston, Sean T.
1
Hooft Comajuncosas, Andreu van
1
Hornikx, Jos
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Hugenberg, Kurt
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Hutchins, Jennifer
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Ingendahl, Moritz
1
Janssen, Anne
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Jayasimha, K. R.
1
Jiang, Yuwei
1
Johnson, Clark D.
1
Kim, Dong Hoo
1
Klink, Richard R.
1
Kocher, Bruno
1
Korchia, Michael
1
Korzilius, Hubert
1
Koçak, Akın
1
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Journal of global marketing
Psychology & marketing
Journal of business research : JBR
48
International journal of advertising : the quarterly review of marketing communications
41
Journal of marketing communications
37
Journal of advertising research
32
The journal of product & brand management
31
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the review of marketing communications
25
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
SpringerLink / Bücher
17
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
Marketing letters : a journal of research in marketing
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
12
Asia Pacific journal of marketing and logistics
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of hospitality management
10
Marketing intelligence & planning
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
The journal of consumer marketing
8
A master class in brand planning : the timeless works of Stephen King
7
International journal of sports marketing & sponsorship
7
Journal of the Academy of Marketing Science
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection / Business and Economics
5
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ECONIS (ZBW)
29
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
3
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
4
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
5
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
6
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
7
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
8
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
9
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
10
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
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