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~isPartOf:"Journal of global marketing"
~isPartOf:"Springer series in fashion business"
~subject:"Markenführung"
~subject:"Welt"
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Fashion
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Journal of global marketing
Springer series in fashion business
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
19
Journal of business research : JBR
16
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Cogent business & management
5
International journal of retail & distribution management
5
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4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Springer eBook Collection
3
Springer eBook Collection / Business and Management
3
SpringerLink / Bücher
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Sustainability in textiles
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Sustainable Luxury : An International Perspective
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Cleaner and responsible consumption
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
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1
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
2
Approach or avoidance? : the dual role of face in fashion consumption
Wang, Wangshuai
;
Zhang, Xin-an
;
Li, Jie
;
Sun, Gong
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012292813
Saved in:
3
Contemporary case studies on fashion production, marketing and operations
Chow, Pui-Sze
(
ed.
);
Chiu, Chun-Hung
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011775198
Saved in:
4
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
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