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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
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Marketing management
103
Marketingmanagement
103
Brand management
51
Markenführung
51
Consumer behaviour
28
Konsumentenverhalten
28
Brand image
21
Markenimage
21
Brand
19
Markenartikel
19
Brand architecture
13
International marketing
13
Internationales Marketing
13
Markenarchitektur
12
Corporate reputation
10
Firm performance
10
Firmenimage
10
Unternehmenserfolg
10
Luxury goods
9
Luxusgüter
9
USA
9
United States
9
Beziehungsmarketing
7
Corporate Social Responsibility
7
Corporate culture
7
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7
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7
Relationship marketing
7
SME
7
Unternehmenskultur
7
Social Web
6
Social web
6
brand orientation
6
Advertising
5
Advertising effects
5
Branding
5
China
5
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5
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5
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5
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Article
100
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3
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103
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103
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3
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3
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English
103
Author
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Balmer, John M. T.
4
Manrai, Ajay K.
3
Evangelista, Felicitas
2
Felix, Reto
2
Hennigs, Nadine
2
Hirvonen, Saku
2
Kaynak, Erdener
2
Laukkanen, Tommi
2
Mizera, Sue
2
Randrianasolo, Arilova
2
Reijonen, Helen
2
Singh, Ramendra
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russell
1
Adiwijaya, Karto
1
Al-Hajla, Ali Homaid
1
Albaum, Gerald
1
Andaleeb, Syed S.
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles S.
1
Athaide, Gerard A.
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Bakir, Aysen
1
Balmer, John M.T.
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Bargenda, Angela
1
Barnier, Virginie de
1
Bastien, Vincent
1
Batt, Verena
1
Baumann, Chris
1
Baxter, Stacey M.
1
Behl, Abhishek
1
Bernal, Pedro Mir
1
Bjerke, Rune
1
Boddewyn, Jean J.
1
Brooksbank, Roger
1
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Journal of global marketing
The journal of brand management : an international journal
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
103
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
5
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
6
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
7
The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene
;
Shukla, Amit
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
Saved in:
8
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
9
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
10
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
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