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~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Advertising effects"
~subject:"Cultural identity"
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Advertising effects
Cultural identity
Consumer behaviour
192
Konsumentenverhalten
192
Brand image
52
Markenimage
52
Brand management
45
Markenführung
45
Designation of origin
27
Herkunftsbezeichnung
27
China
25
Brand
24
International marketing
24
Internationales Marketing
24
Markenartikel
24
National culture
22
Nationalkultur
22
India
20
Social Web
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Social web
20
Beziehungsmarketing
19
Indien
19
Relationship marketing
19
Internet marketing
18
Online retailing
18
Online-Handel
18
Online-Marketing
18
Werbewirkung
18
Advertising
16
Kulturelle Identität
16
Werbung
15
Customer satisfaction
13
Kundenzufriedenheit
13
Rules of origin
13
USA
13
United States
13
Ursprungsregeln
13
Confidence
12
Vertrauen
12
Viral marketing
12
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Article
32
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32
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32
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English
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Czarnecka, Barbara
2
Ghanem, Salma
2
Ju, Ilyoung
2
Kalliny, Morris
2
Surat Teerakapibal
2
Abu Farha, Allam K.
1
Adams, Russell
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Bae, Young Han
1
Billore, Aditya
1
Biswas, Somdutta
1
Boyle, Brett
1
Brennan, Ross
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
Cui, Geng
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Durvasula, Srinivas
1
Gupta, Manali
1
Guptha, Ch. Abhinav
1
Hornikx, Jos
1
Hough, Michelle
1
Hussain, Mahmood
1
Jae, Haeran
1
Javalgi, Rajshekhar (Raj) G.
1
Jayasimha, K. R.
1
Jun, Jong Woo
1
Kalliny, Mary
1
Kaur, Kulwinder
1
Keles, Serap
1
Koku, Paul Sergius
1
Kumar, Aman
1
Kusawat, Poompak
1
Lalwani, Ashok K.
1
Lebdaoui, Hind
1
Lee, Oscar
1
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Journal of global marketing
Journal of business research : JBR
186
Journal of marketing communications
136
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
78
Psychology & marketing
69
Journal of promotion management : innovations in planning and applied research
68
Journal of international consumer marketing
66
Journal of promotion management : JPM
62
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising research
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
44
Journal of marketing research : JMR
40
European journal of marketing : EJM
39
Asia Pacific journal of marketing and logistics
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of consumer marketing
36
The journal of product & brand management
34
The journal of brand management : an international journal
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
International journal of hospitality management
30
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of consumer studies
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Marketing intelligence & planning
26
International marketing review
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of consumer behaviour : an international research review
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of marketing
23
Journal of current issues and research in advertising
22
Journal of international marketing
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of travel and tourism marketing
19
Journal of consumer marketing
18
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ECONIS (ZBW)
32
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
3
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
4
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
5
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
6
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
7
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
8
The roles of culture in online user reviews : an empirical investigation
Kusawat, Poompak
;
Surat Teerakapibal
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10012584510
Saved in:
9
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
10
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
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