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~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Search: subject_exact:"Consumer research"
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Advertising effects
Internet marketing
Consumer behaviour
192
Konsumentenverhalten
192
Brand image
52
Markenimage
52
Brand management
45
Markenführung
45
Designation of origin
27
Herkunftsbezeichnung
27
China
25
Brand
24
International marketing
24
Internationales Marketing
24
Markenartikel
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National culture
22
Nationalkultur
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India
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Social Web
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Social web
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Beziehungsmarketing
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Indien
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Relationship marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Werbewirkung
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Advertising
16
Cultural identity
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Kulturelle Identität
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Werbung
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Customer satisfaction
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Kundenzufriedenheit
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Rules of origin
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Ursprungsregeln
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Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Bhattacharya, Arijit
1
Billore, Aditya
1
Biswas, Somdutta
1
Boyle, Brett
1
Butt, Irfan
1
Cheah, Chee Wei
1
Chen, Huan
1
Chetioui, Youssef
1
Ciappei, Cristiano
1
Cui, Geng
1
Czarnecka, Barbara
1
Dahiya, Rekha
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Gai, Lili
1
Gayatri
1
Ghanem, Salma
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Manali
1
Gupta, Rajeev
1
Guptha, Ch. Abhinav
1
Hornikx, Jos
1
Hussain, Mahmood
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1
Jayasimha, K. R.
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1
Ju, Ilyoung
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1
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1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Kim, Yoojung
1
Koku, Paul Sergius
1
Kumar, Aman
1
Kumar, Vikas
1
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Journal of global marketing
Journal of business research : JBR
287
Journal of retailing and consumer services
195
Journal of marketing communications
161
International journal of advertising : the review of marketing communications
141
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : innovations in planning and applied research
88
Journal of promotion management : JPM
74
The journal of product & brand management
73
Psychology & marketing
72
International journal of hospitality management
71
Journal of advertising research
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of electronic marketing and retailing : IJEMR
52
Journal of internet commerce
51
Asia Pacific journal of marketing and logistics
50
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Cogent business & management
48
The journal of brand management : an international journal
47
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
European journal of marketing : EJM
42
Journal of marketing
41
International journal of consumer studies
40
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Electronic commerce research
38
Young consumers : insight and ideas for responsible marketers
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
35
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
International journal of contemporary hospitality management
33
Health marketing quarterly
32
Journal of electronic commerce research : JECR
31
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ECONIS (ZBW)
32
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
4
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
5
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
6
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
7
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
8
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
9
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
10
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
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