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~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Advertising effects"
~subject:"Social web"
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Advertising effects
Social web
Consumer behaviour
192
Konsumentenverhalten
192
Brand image
52
Markenimage
52
Brand management
45
Markenführung
45
Designation of origin
27
Herkunftsbezeichnung
27
China
25
Brand
24
International marketing
24
Internationales Marketing
24
Markenartikel
24
National culture
22
Nationalkultur
22
India
20
Social Web
20
Beziehungsmarketing
19
Indien
19
Relationship marketing
19
Internet marketing
18
Online retailing
18
Online-Handel
18
Online-Marketing
18
Werbewirkung
18
Advertising
16
Cultural identity
16
Kulturelle Identität
16
Werbung
15
Customer satisfaction
13
Kundenzufriedenheit
13
Rules of origin
13
USA
13
United States
13
Ursprungsregeln
13
Confidence
12
Vertrauen
12
Viral marketing
12
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Article
35
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35
Aufsatz in Zeitschrift
35
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English
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Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Alon, Ilan
1
Arora, Nilesh
1
Arruda Filho, Emílio José Montero
1
Barcelos, Alexis de Araújo
1
Billore, Aditya
1
Biswas, Somdutta
1
Boyle, Brett
1
Butt, Irfan
1
Chan, Haksin
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Huan
1
Chetioui, Youssef
1
Ciappei, Cristiano
1
Cui, Geng
1
Czarnecka, Barbara
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Gai, Lili
1
Ghanem, Salma
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Manali
1
Gupta, Rajeev
1
Guptha, Ch. Abhinav
1
Heinrichs, John H.
1
Hornikx, Jos
1
Hussain, Mahmood
1
Jae, Haeran
1
Jayasimha, K. R.
1
Jiang, Tao
1
Ju, Ilyoung
1
Kalliny, Morris
1
Kamboj, Shampy
1
Kathuria, Sakshi
1
Kaur, Kulwinder
1
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Published in...
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Journal of global marketing
Journal of business research : JBR
324
Journal of retailing and consumer services
223
Journal of marketing communications
164
International journal of advertising : the review of marketing communications
148
International journal of internet marketing and advertising : IJIMA
124
International journal of advertising : the quarterly review of marketing communications
99
Journal of promotion management : innovations in planning and applied research
94
Psychology & marketing
92
The journal of product & brand management
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of promotion management : JPM
69
Technological forecasting & social change : an international journal
65
Journal of advertising research
64
The journal of brand management : an international journal
59
International journal of consumer studies
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
52
Marketing letters : a journal of research in marketing
51
International journal of hospitality management
50
Journal of internet commerce
50
International journal of electronic marketing and retailing : IJEMR
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of marketing research : JMR
49
Journal of advertising : official publication of the American Academy of Advertising
47
European journal of marketing : EJM
45
Journal of marketing
45
Marketing intelligence & planning
43
Journal of electronic commerce research : JECR
42
The journal of consumer marketing
42
Cogent business & management
41
Journal of international consumer marketing
41
Young consumers : insight and ideas for responsible marketers
41
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
38
Electronic commerce research
37
Journal of the Academy of Marketing Science
37
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ECONIS (ZBW)
35
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1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
5
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
6
Caring the sharing apps : exploration of the factors affecting user satisfaction with sharing economy apps
Rasheed, A. K. Fazeen
;
Nandukrishna, Ajith T.
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 225-239
Persistent link: https://www.econbiz.de/10010503686
Saved in:
7
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
8
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
9
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
10
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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