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~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Advertising effects"
~subject:"Viral marketing"
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Search: subject_exact:"Consumer research"
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Advertising effects
Viral marketing
Consumer behaviour
192
Konsumentenverhalten
192
Brand image
52
Markenimage
52
Brand management
45
Markenführung
45
Designation of origin
27
Herkunftsbezeichnung
27
China
25
Brand
24
International marketing
24
Internationales Marketing
24
Markenartikel
24
National culture
22
Nationalkultur
22
India
20
Social Web
20
Social web
20
Beziehungsmarketing
19
Indien
19
Relationship marketing
19
Internet marketing
18
Online retailing
18
Online-Handel
18
Online-Marketing
18
Werbewirkung
18
Advertising
16
Cultural identity
16
Kulturelle Identität
16
Werbung
15
Customer satisfaction
13
Kundenzufriedenheit
13
Rules of origin
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USA
13
United States
13
Ursprungsregeln
13
Confidence
12
Vertrauen
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Aufsatz in Zeitschrift
29
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English
Author
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Chan, Haksin
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Arruda Filho, Emílio José Montero
1
Barcelos, Alexis de Araújo
1
Bhattacharya, Arijit
1
Billore, Aditya
1
Biswas, Somdutta
1
Boyle, Brett
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
Ciappei, Cristiano
1
Cui, Geng
1
Czarnecka, Barbara
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Gai, Lili
1
Ghanem, Salma
1
Gupta, Manali
1
Guptha, Ch. Abhinav
1
Hornikx, Jos
1
Hussain, Mahmood
1
Jae, Haeran
1
Jayasimha, K. R.
1
Jiang, Tao
1
Ju, Ilyoung
1
Kalliny, Morris
1
Kaur, Kulwinder
1
Koku, Paul Sergius
1
Kusawat, Poompak
1
Lalwani, Ashok K.
1
Lebdaoui, Hind
1
Li, Fuan
1
Ling, Pee Beng
1
Liébana-Cabanillas, Francisco
1
Lwin, May O.
1
Malik, Garima
1
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Journal of global marketing
Journal of business research : JBR
247
Journal of retailing and consumer services
165
Journal of marketing communications
156
International journal of advertising : the review of marketing communications
138
International journal of advertising : the quarterly review of marketing communications
102
International journal of internet marketing and advertising : IJIMA
89
Psychology & marketing
89
International journal of hospitality management
88
Journal of promotion management : innovations in planning and applied research
78
Journal of promotion management : JPM
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
The journal of product & brand management
57
Journal of advertising research
56
Marketing letters : a journal of research in marketing
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of marketing research : JMR
53
European journal of marketing : EJM
51
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Tourism management : research, policies, practice
45
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of marketing
40
Cogent business & management
39
Journal of hospitality marketing & management
38
International journal of contemporary hospitality management
37
The journal of brand management : an international journal
37
The journal of consumer marketing
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of travel and tourism marketing
34
International journal of consumer studies
33
Journal of international consumer marketing
33
Electronic commerce research
32
Journal of the Academy of Marketing Science
32
Marketing intelligence & planning
32
Health marketing quarterly
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of current issues and research in advertising : JCIRA
31
Journal of internet commerce
31
International journal of electronic marketing and retailing : IJEMR
30
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ECONIS (ZBW)
29
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1
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
3
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
4
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
5
Culture and electronic word of mouth : a synthesis of findings and an agenda for research
Chan, Haksin
;
Yang, Morgan X.
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 165-169
Persistent link: https://www.econbiz.de/10012584508
Saved in:
6
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
7
The roles of culture in online user reviews : an empirical investigation
Kusawat, Poompak
;
Surat Teerakapibal
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10012584510
Saved in:
8
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
9
Special issue: electronic word of mouth and online customer reviews : a cross-cultural perspective
Yang, Morgan
(
ed.
);
Chan, Haksin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012584533
Saved in:
10
Negative online word-of-mouth : consumers' retaliation in the digital world
Arruda Filho, Emílio José Montero
;
Barcelos, Alexis …
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012483619
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