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~isPartOf:"Journal of global marketing"
~subject:"Advertising"
~subject:"Werbewirkung"
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Advertising
Werbewirkung
Advertising effects
7
Celebrity endorsement
7
Celebrity-Werbung
7
Werbung
4
culture
3
Brand image
2
Brand management
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advertising
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International marketing
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Internationales Marketing
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Bagdare, Shilpa
1
Biswas, Somdutta
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Choi, Jin-A.
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Desmarais, Fabrice
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Guptha, Ch. Abhinav
1
Hussain, Mahmood
1
Lewis, Robert
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Malik, Garima
1
O'Donnell, Kathleen
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Roy, Subhadip
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Um, Nam-hyun
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Journal of global marketing
Psychology & marketing
17
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of advertising research
10
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
The journal of product & brand management
8
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
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International journal of Indian culture and business management
2
International journal of hospitality management
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International journal of market research
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ECONIS (ZBW)
7
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1
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
2
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
3
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
4
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
5
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
6
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
7
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
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