//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Advertising effects
7
Celebrity endorsement
7
Celebrity-Werbung
7
Werbewirkung
7
Werbung
4
culture
3
Brand image
2
Brand management
2
Consumer behaviour
2
Cultural identity
2
Culture
2
India
2
Indien
2
Konsumentenverhalten
2
Kultur
2
Kulturelle Identität
2
Markenführung
2
Markenimage
2
advertising
2
Athlete
1
Athletes
1
Brand familiarity
1
Comparison
1
Creativity
1
Cross-cultural management
1
Designation of origin
1
Ethics
1
Ethik
1
Herkunftsbezeichnung
1
Interkulturelles Management
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Kreativität
1
National culture
1
Nationalkultur
1
Online-Marketing
1
Print advertising
1
Printwerbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Choi, Jin-A.
1
Desmarais, Fabrice
1
Lewis, Robert
1
Schimmelpfennig, Christian
1
Um, Nam-hyun
1
Published in...
All
Journal of global marketing
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
Journal of advertising research
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Vision : the journal of business perspective
3
Global business review
2
Journal of advertising : official publication of the American Academy of Advertising
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of financial research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Izmir review of social sciences
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Asia Pacific business
1
Journal of Contemporary Issues in Business and Government
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
2
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
3
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
4
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->