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~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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Brand image
Web 2.0 technologies
Internet marketing
24
Online-Marketing
24
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
16
Social web
16
Brand management
8
Markenführung
8
Beziehungsmarketing
7
China
7
Relationship marketing
7
Online retailing
6
Online-Handel
6
Viral marketing
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Virales Marketing
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Advertising effects
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Werbung
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social media marketing
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India
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Indien
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Kulturelle Identität
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brand loyalty
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1
Goon, Serena Wooi-U
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Hassan, Ahmed A. M.
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
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Kumar, Vikas
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Rusetski, Alexander
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Strebinger, Andreas
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Journal of global marketing
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
38
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of brand management : an international journal
22
Journal of marketing communications
18
Cogent business & management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of promotion management : innovations in planning and applied research
14
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
Journal of promotion management : JPM
11
International journal of advertising : the review of marketing communications
10
Journal of marketing management : MM
10
Tourism management perspectives : TMP
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of internet commerce
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Business horizons
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of fashion marketing and management
7
Journal of strategic marketing
7
Psychology & marketing
7
European journal of marketing : EJM
6
Global business review
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
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ECONIS (ZBW)
5
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
4
Mobile social commerce : current state and future directions
Sun, Qin
;
Xu, Bing
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 306-318
Persistent link: https://www.econbiz.de/10012201053
Saved in:
5
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
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