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~isPartOf:"Journal of global marketing"
~subject:"Brand management"
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Brand management
International marketing
111
Internationales Marketing
111
Consumer behaviour
56
Konsumentenverhalten
56
Advertising
33
Advertising effects
33
Werbewirkung
33
Werbung
32
USA
27
United States
27
Internet marketing
24
Online-Marketing
24
Brand image
22
Markenimage
22
Markenführung
21
Welt
21
World
21
Cultural identity
20
Kulturelle Identität
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China
19
Globalisierung
16
Globalization
16
Marketing management
16
Marketingmanagement
16
Social Web
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Social web
16
Designation of origin
11
Herkunftsbezeichnung
11
National culture
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Nationalkultur
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Emerging economies
10
Schwellenländer
10
KMU
9
Multinationales Unternehmen
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Online retailing
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Online-Handel
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SME
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Transnational corporation
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Beziehungsmarketing
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21
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Aashish, Kumar
2
Raman, Prashant
2
Billore, Aditya
1
Cheah, Chee Wei
1
Chen, Huan
1
Ciappei, Cristiano
1
ELSamen, Amjad Abu
1
Gammoh, Bashar S.
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Guptha, Ch. Abhinav
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Hassan, Ahmed A. M.
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Jang, Hayeun
1
Jang, Ju Yeun
1
Janssen, Anne
1
Jayasimha, K. R.
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Kim, Do Yuon
1
Koh, Anthony C.
1
Kumar, Aman
1
Kumar, Vikas
1
Lee, Yeunjae
1
Liu, Yu
1
Malik, Garima
1
Meurs, Frank van
1
Nagar, Komal
1
Nambudiri, Ranjeet
1
Naseem, Nayyer
1
Okoroafo, Sam C.
1
Paswan, Audhesh K.
1
Pellegrini, Massimiliano M.
1
Qiao, Fei
1
Quaye, Emmanuel Silva
1
Rialti, Riccardo
1
Rusetski, Alexander
1
Sadh, Ashish
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Journal of global marketing
Journal of business research : JBR
152
The journal of brand management : an international journal
86
The journal of product & brand management
83
Journal of retailing and consumer services
58
Journal of marketing communications
57
International journal of internet marketing and advertising : IJIMA
53
International journal of advertising : the review of marketing communications
50
SpringerLink / Bücher
50
Journal of promotion management : JPM
47
Journal of advertising research
42
Journal of promotion management : innovations in planning and applied research
40
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Psychology & marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International marketing review
30
Journal of international marketing
29
Marketing intelligence & planning
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Asia Pacific journal of marketing and logistics
23
European journal of marketing : EJM
23
Journal of international consumer marketing
21
Business horizons
20
Journal of marketing
19
Springer eBook Collection
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of marketing management : MM
18
Marketing : ZFP ; journal of research and management
18
Cogent business & management
17
Innovatives Markenmanagement
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of hospitality management
16
Journal of internet commerce
15
Journal of strategic marketing
15
Marketing letters : a journal of research in marketing
15
Research
15
Tourism management : research, policies, practice
15
International journal of sports marketing & sponsorship
14
European journal of marketing
13
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ECONIS (ZBW)
21
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
4
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury
advertising
and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
5
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
6
The use of different endorser types in
advertising
: a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
7
How brands highlight country of origin in magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
8
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
9
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
10
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
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