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~isPartOf:"Journal of global marketing"
~subject:"Konsumentenverhalten"
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Search: subject:"Internationales Marketing"
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Konsumentenverhalten
International marketing
111
Internationales Marketing
111
Consumer behaviour
24
USA
19
United States
19
Welt
19
World
19
Globalisierung
16
Globalization
16
Cultural identity
14
Kulturelle Identität
14
China
12
Brand image
11
Markenimage
11
Brand management
9
Markenführung
9
National culture
9
Nationalkultur
9
Designation of origin
8
Developing countries
8
Entwicklungsländer
8
Herkunftsbezeichnung
8
KMU
8
Marketing management
8
Marketingmanagement
8
Multinationales Unternehmen
8
SME
8
Transnational corporation
8
Cross-cultural management
7
Emerging economies
7
Interkulturelles Management
7
Schwellenländer
7
Advertising
6
Export
6
International business research
6
International market entry
6
Internationale Betriebswirtschaftslehre
6
Internationaler Markteintritt
6
Werbung
6
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24
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English
24
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Aashish, Kumar
2
Manrai, Ajay K.
2
Raman, Prashant
2
Adams, Russell
1
Apil, Ali Riza
1
Bae, Young Han
1
Barker, A. T.
1
Brennan, Ross
1
Chadraba, Petr
1
Cherrier, Hélène
1
Cui, Geng
1
Czarnecka, Barbara
1
Czepiec, Helena
1
Durvasula, Srinivas
1
ELSamen, Amjad Abu
1
Gammoh, Bashar S.
1
Gassler, Birgit
1
Haefner, James E.
1
Hough, Michelle
1
Jang, Hayeun
1
Jang, Ju Yeun
1
Jo, Myung-soo
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kalliny, Morris
1
Kara, Ali
1
Kaynak, Erdener
1
Keles, Serap
1
Kim, Chang-soo
1
Kim, Do Yuon
1
Koh, Anthony C.
1
Lee, Dennis
1
Lee, Yeunjae
1
Little, Joseph P.
1
Liu, Yu
1
Lysonski, Steven
1
Mady, Tarek
1
Meyer-Höfer, Marie von
1
Naseem, Nayyer
1
Okoroafo, Sam C.
1
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Journal of global marketing
International marketing review
45
Journal of international marketing
39
Journal of business research : JBR
37
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
The journal of brand management : an international journal
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of euromarketing
7
SpringerLink / Bücher
7
The journal of product & brand management
7
Cross-cultural and critical perspectives on brands
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International business review : the official journal of the European International Business Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
International journal of business and emerging markets : IJBEM
4
International journal of business and globalisation : IJBG
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
IMADI.net-Projektbericht
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Psychology & marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in international marketing
2
Business horizons
2
Corporate reputation review : an international journal
2
Cross cultural management : an international journal
2
Direct marketing : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Entrepreneurial business and economics review : EBER
2
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ECONIS (ZBW)
24
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24
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1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
3
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
6
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
7
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
8
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
9
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
10
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
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