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~isPartOf:"Journal of global marketing"
~subject:"USA"
~subject:"celebrity endorsement"
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celebrity endorsement
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Kalliny, Morris
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Schimmelpfennig, Christian
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Journal of global marketing
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
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The journal of media economics
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Journal of marketing communications
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Europäische Hochschulschriften / 5
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Advertising and violence : concepts and perspectives
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Brookings papers on economic activity : BPEA
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Enhancing knowledge development in marketing ; Vol. 21
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Georgia Tech Scheller College of Business research paper
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Global journal of business research : GJBR
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Health affairs : at the intersection of health, health care, and policy
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Health marketing quarterly
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Information economics and policy : IEP
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sport management and marketing : IJSMM
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising
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Journal of fashion marketing and management
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Journal of global business : JGB ; journal of the Association for Global Business
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
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2
The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris
;
Ghanem, Salma
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
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