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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
89
Markenführung
88
Consumer behaviour
70
Konsumentenverhalten
70
Brand image
46
Markenimage
46
Brand
33
Markenartikel
33
Relationship marketing
30
Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Emotion
12
Luxury goods
11
Luxusgüter
11
Brand loyalty
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markentreue
9
Advertising effects
8
Customer integration
8
Designation of origin
8
Herkunftsbezeichnung
8
Kundenintegration
8
Marketing management
8
Marketingmanagement
8
Werbewirkung
8
Fashion
7
Mode
7
Customer retention
5
Customer value
5
Dienstleistungsqualität
5
International marketing
5
Internationales Marketing
5
Kundenbindung
5
Kundenwert
5
Personality psychology
5
Persönlichkeitspsychologie
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30
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Aoki, Kei
2
Arora, Mehak
2
Borders, Aberdeen Leila
2
Ghaffar, Abdul
2
Haverila, Kai
2
Islam, Tahir
2
Kincl, Tomas
2
Ko, Eunju
2
Lester, Deborah H.
2
McLaughlin, Caitlin
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Bendixen, Michael
1
Bolton, Ruth N.
1
Bozkurt, Siddik
1
Campo, Raffaele
1
Cardoso, Ricardo Moita
1
Chae, Heeju
1
Chieng, Fayrene Yew Leh
1
Collins, Nathalie
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Fu, Wei
1
Fujita, Momoko
1
Gligor, David
1
Goi, Chai Lee
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Hakeem, Abdul
1
Han, Jinghe
1
Harrigan, Paul
1
Haverila, Matti
1
Haverila, Matti J.
1
Islam, Fazila
1
Itoo, Murtaza Hassan
1
Jeong, Miyoung
1
Jiang, Qi
1
Kato, Takumi
1
Khan, Muhammad Mumtaz
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing analytics : JMA
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Cogent business & management
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
30
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1
Key drivers of brand trust in a Latin American airline : the impact of Colombia's Avianca customer experience
Ribamar Siqueira, Jose <Jr.>
;
Bendixen, Michael
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 186-201
Persistent link: https://www.econbiz.de/10014326749
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
4
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
5
The influence of storytelling on the consumer-brand relationship experience
Crespo, Cátia Fernandes
;
Ferreira, Alcina Gaspar
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10014250028
Saved in:
6
Does brand love lead to brand addiction?
Minh T. H. Le
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10014250034
Saved in:
7
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
8
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
9
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
10
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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