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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Search: subject:"Ursprungsregeln"
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Rules of origin
8
Ursprungsregeln
8
Designation of origin
7
Herkunftsbezeichnung
7
Brand image
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
6
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
country of origin
4
China
3
International marketing
3
Internationales Marketing
3
Italien
3
Italy
3
Multinationales Unternehmen
2
Transnational corporation
2
brand associations
2
branding
2
B-to-B-Marketing
1
BORA (brand origin recognition accuracy)
1
Bargaining theory
1
Bibliometrics
1
Bibliometrie
1
Business-to-business marketing
1
Corporate reputation
1
Country of origin
1
Creativity
1
Cross-cultural management
1
Cultural identity
1
Einzelhandel
1
Elite
1
Ernährungsindustrie
1
Fashion
1
Firmenimage
1
Food
1
Food consumption
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Article
8
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Article in journal
Bibliografie
Aufsatz in Zeitschrift
8
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English
8
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Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Aiello, Gaetano
1
Ali, Abbas J.
1
Arli, Denni
1
Barnes, Liz
1
Battaglia, Loretta
1
Cedrola, Elena
1
Dewi Retno Rosari, Theresia Sri
1
Donvito, Raffaele
1
Holdershaw, Judith
1
Konopka, Roman
1
Rashid, Arooj
1
Tjiptono, Fandy
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : JPM
Journal of business research : JBR
19
Journal of global marketing
18
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
15
International tax and public finance
14
Journal of international consumer marketing
14
FinanzArchiv : public finance analysis
10
International marketing review
10
Journal of world trade : law, economic policy, public policy
8
The journal of brand management : an international journal
7
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of public economic theory
5
Journal of public economics
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
The world economy : the leading journal on international economic relations
5
Journal of consumer behaviour : an international research review
4
Journal of international economics
4
Journal of strategic marketing
4
Management international review : mir ; journal of international business
4
UmsatzsteuerRundschau : UR : Zeitschrift für die gesamte Umsatzsteuerpraxis
4
Asian business & management
3
Cross cultural management : an international journal
3
Der Betrieb
3
International business review : the official journal of the European International Business Academy
3
Journal of euromarketing
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of industry, competition and trade
3
Journal of retailing
3
World tax journal : WTJ
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Asia Pacific business review
2
Economics letters
2
Entrepreneurship, theory and practice : ET & P
2
European management review : the journal of the European Academy of Management
2
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ECONIS (ZBW)
8
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
2
Consumer knowledge of country of origin of fresh food at point of purchase
Holdershaw, Judith
;
Konopka, Roman
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10011875426
Saved in:
3
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
4
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
5
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
6
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
7
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
8
Managing MNC-government negotiations in Saudi Arabia : the key role of elites
Ali, Abbas J.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 494-521
Persistent link: https://www.econbiz.de/10008825715
Saved in:
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