Assessing brand origin recognition accuracy and its antecedents in a developing country
Fandy Tjiptono (Monash University, Subang Jaya, Malaysia), Denni Arli (Griffith University, Brisbane, Australia), Theresia Sri Dewi Retno Rosari (Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia)
| Year of publication: |
July-December 2015
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| Authors: | Tjiptono, Fandy ; Arli, Denni ; Dewi Retno Rosari, Theresia Sri |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 6, p. 631-648
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| Subject: | BORA (brand origin recognition accuracy) | brand origin | Indonesia | international experience | local brands | foreign brands | Markenführung | Brand management | Indonesien | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2015.1055041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433590