An illustrative framework of country-of-origin reflexive brand image model : in context to consumer buying behaviour of electronic consumer appliances in India
Arora Gaurav Singh and Simranjit Singh
| Year of publication: |
2017
|
|---|---|
| Authors: | Singh, Arora Gaurav ; Singh, Simranjit |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 16.2017, 1, p. 193-205
|
| Subject: | Country-of-Origin | Brand Origin | Country-of-Origin Reflexive Brand image | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Indien | India | Ursprungsregeln | Rules of origin | Markenartikel | Brand | Internationales Marketing | International marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011715168