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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Islam, Tahir"
~person:"Khare, Arpita"
~person:"Kim, Sang Jin"
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Search: subject:"Consumer behavior"
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Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
3
Brand management
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Relationship marketing
3
Customer satisfaction
2
Environmental consciousness
2
Green marketing
2
India
2
Indien
2
Kundenzufriedenheit
2
Social Web
2
Social web
2
Umweltbewusstsein
2
Öko-Marketing
2
Augmented reality marketing
1
Bekleidung
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1
Brand
1
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1
Brand loyalty
1
Clothing
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Clothing industry
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Computerspiel
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Coronavirus
1
Corporate Social Responsibility
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1
Corporate social responsibility
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1
Customer integration
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1
Customer value
1
Dienstleistungsqualität
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Islam, Tahir
Khare, Arpita
Kim, Sang Jin
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
Lee, Ki Hoon
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of business competition and growth : IJBCG
10
Journal of international consumer marketing
7
Journal of retailing and consumer services
7
Asia Pacific journal of marketing and logistics
5
Journal of fashion marketing and management
4
Journal of global marketing
4
International journal of Indian culture and business management
3
International journal of services and operations management
3
Journal of business research : JBR
3
Journal of marketing analytics : JMA
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
International journal of business and emerging markets : IJBEM
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of consumer marketing
2
Journal of customer behaviour
2
Journal of internet commerce
2
The international review of retail, distribution and consumer research
2
Critical perspectives on international business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of contemporary hospitality management
1
International journal of retail and distribution management
1
Journal of Asia Pacific business
1
Journal of Indian business research
1
Journal of financial services marketing : JFSM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
8
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
3
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
4
Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
5
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
Role of user-created programs in online game
consumer
behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
8
Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
Khare, Arpita
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 379-395
Persistent link: https://www.econbiz.de/10011515107
Saved in:
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