//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Islam, Tahir"
~person:"Kim, Sang Jin"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behavior"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
3
Brand management
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Customer satisfaction
2
Kundenzufriedenheit
2
Social Web
2
Social web
2
Augmented reality marketing
1
Brand
1
Brand image
1
Brand loyalty
1
Computerspiel
1
Confidence
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Credibility
1
Customer integration
1
Customer retention
1
Customer value
1
Dienstleistungsqualität
1
Digital influencers
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Experiment
1
Fashion
1
Firmenimage
1
Glaubwürdigkeit
1
Innovation
1
Innovation adoption
1
Innovationsakzeptanz
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Islam, Tahir
Kim, Sang Jin
Ko, Eunju
4
Ghaffar, Abdul
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Attaway, Jill P.
1
Babin, Barry J.
1
Bae, Joonheui
1
Baker, Andrew M.
1
Barnes, Brianna
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Brodie, Roderick J.
1
Chae, Heeju
1
Chang, Ya-Yuan
1
Chieng, Fayrene Yew Leh
1
Cho, Seong Do
1
Collins, Nathalie
1
Donthu, Naveen
1
Elmadag, A. Banu
1
Goi, Chai Lee
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Ha, Sejin
1
Hakeem, Abdul
1
Han, Jinghe
1
Idemen, Elif
1
Islam, Fazila
1
Itoo, Murtaza Hassan
1
James, Kevin W.
1
Jang, Seochul
1
Jeong, Miyoung
1
Jiang, Qi
1
Juric, Biljana
1
Kato, Takumi
1
Khan, Muhammad Mumtaz
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->