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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Usman, Osly"
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
1
Brand semiotics
1
Consumer behaviour
1
Gesundheitsreform
1
Health care reform
1
Luxury goods
1
Luxusgüter
1
Markenführung
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Semiotics
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Semiotik
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brand identity
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framing
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luxury brand management
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luxury consumption
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myth
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Usman, Osly
Wiedmann, Klaus-Peter
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
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Kim, Juran
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Mathur, Anil
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Chung, Christina
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Ghaffar, Abdul
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Hunt, James M.
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Kim, Wooyang
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Koo, Dong-mo
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Mattila, Pekka
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Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
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Choi, Sunmee
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Di Benedetto, C. Anthony
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Disegna, Marta
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Dixit, Saurabh Kumar
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Donvito, Raffaele
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Han, Sang-Lin
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Henry, Paul Conrad
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Jeon, Jung Ok
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Khare, Arpita
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Kim, Sang Jin
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Kincl, Tomas
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Koo, Dong-Mo
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Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
Lee, Ki Hoon
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Schriftenreihe Marketing, Management
18
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Inventi impact: service sector
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of marketing theory and practice
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Energiewirtschaft : ZfE
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The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
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