The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
Year of publication: |
March 2016
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Authors: | König, Jan C. L. ; Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 2, p. 198-215
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Subject: | Brand semiotics | luxury brand management | brand identity | luxury consumption | myth | framing | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management | Gesundheitsreform | Health care reform | Semiotik | Semiotics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2016.1143155 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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