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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer+behaviour"
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Advertising effects
Kundenzufriedenheit
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
51
Markenführung
51
Beziehungsmarketing
36
Relationship marketing
36
Brand image
31
Markenimage
31
Customer satisfaction
25
Social Web
25
Social web
25
Emotion
23
Brand
20
Dienstleistungsqualität
20
Markenartikel
20
Service quality
20
Luxury goods
17
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
Retail trade
15
Marketing management
13
Marketingmanagement
13
consumer behavior
13
Viral marketing
12
Virales Marketing
12
Werbewirkung
12
Environmental consciousness
11
Online retailing
11
Online-Handel
11
Umweltbewusstsein
11
Fashion
9
Mode
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purchase intention
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Confidence
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Article
37
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37
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37
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English
37
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Jeon, Jung Ok
2
Kim, Kyung Hoon
2
Ahn, Joongha
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barnes, Brianna
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Chae, Heeju
1
Chang, Dae Ryun
1
Cho, Seong Do
1
Choi, Chang-Won
1
Chung, Christina
1
Eppler, Dianne B.
1
Foxx, William
1
Ghaffar, Abdul
1
Gunasekar, Sangeetha
1
Gustafsson, Anders
1
Hakeem, Abdul
1
Han, Jinghe
1
Han, Sang-Lin
1
Islam, Tahir
1
Itoo, Murtaza Hassan
1
Jang, Seochul
1
Jublee, Daniel Inbaraj
1
Kato, Takumi
1
Kim, Daekwan
1
Kim, Jong Seok
1
Kim, Jonghoon
1
Kim, Kyoungeun
1
Kim, Sang Jin
1
Kincl, Tomas
1
Ko, Eunju
1
Koo, Dong-mo
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
385
Journal of business research : JBR
275
International journal of hospitality management
206
Journal of marketing communications
138
International journal of advertising : the review of marketing communications
126
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
91
International journal of advertising : the quarterly review of marketing communications
90
International journal of contemporary hospitality management
85
Cogent business & management
84
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Marketing letters : a journal of research in marketing
54
Journal of advertising research
52
The service industries journal
51
The journal of product & brand management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of strategic marketing
41
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
The journal of brand management : an international journal
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
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ECONIS (ZBW)
37
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1
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
2
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
3
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
4
Leading the sharing economy : an exploration on how perceived value affecting customers' satisfaction and willingness to pay by using DiDi
Yang, Huijun
;
Xia, Lantian
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10012801709
Saved in:
5
Do perceptions of switching costs vary across customers' household purchase decision roles?
Tesfom, Goitom
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10013415455
Saved in:
6
How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Tran Kim Dung
;
Lobel Trong Thuy Tran
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 627-644
Persistent link: https://www.econbiz.de/10013415463
Saved in:
7
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
Saved in:
8
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
9
Consumer response tendency and its implications for satisfaction and recommendation intention
Kato, Takumi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10013177330
Saved in:
10
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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