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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Corporate reputation"
~subject:"Germany"
~subject:"Marketingmanagement"
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Corporate reputation
Germany
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Brand management
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30
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30
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19
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Kim, Kyung Hoon
2
Ko, Eunju
2
Anitsal, Ismet
1
Anitsal, Melek Meral
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Anitsal, Selin
1
Correia, Antónia
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Evans, Joel R.
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Hakeem, Abdul
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Islam, Tahir
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Jeong, Miyoung
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
SpringerLink / Bücher
89
The journal of brand management : an international journal
78
Journal of business research : JBR
64
The journal of product & brand management
47
Innovatives Markenmanagement
29
European journal of marketing : EJM
28
Journal of retailing and consumer services
26
Journal of strategic marketing
26
Springer eBook Collection / Business and Economics
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Gabler Edition Wissenschaft
22
Research
22
Journal of marketing communications
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of marketing management : MM
16
Marketing intelligence & planning
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
Journal of marketing
13
Springer eBook Collection
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of the Academy of Marketing Science
12
Asia Pacific journal of marketing and logistics
11
Corporate reputation review : an international journal
11
Gabler Research
11
International marketing review
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Gabler Edition Wissenschaft / Innovatives Markenmanagement
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The journal of business & industrial marketing
10
The marketing review
10
Business horizons
9
CSR und Brand Management : Marken nachhaltig führen
9
Cogent business & management
9
Corporate communications : an international journal
9
Harvard-Business-Manager : das Wissen der Besten
9
International journal of hospitality management
9
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1
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
2
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
5
Is your business sustainable? : a sentiment analysis of air passengers of top 10 US-based airlines
Anitsal, Melek Meral
;
Anitsal, Ismet
;
Anitsal, Selin
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10012257880
Saved in:
6
Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George
;
Shin, Geon-cheol
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
Saved in:
7
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
8
A strategic approach to self-branding
Evans, Joel R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
Saved in:
9
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
10
Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young
;
Park, Kyungae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
Saved in:
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