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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of retailing and consumer services
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International journal of market research
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International journal of retail & distribution management
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Asia Pacific journal of marketing and logistics
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Marketing theory
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Organizational research methods : ORM
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South Asian journal of marketing
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The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
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