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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Video game"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Video game
Computerspiel
5
Consumer behaviour
4
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Motivation
3
Experiment
2
Cluster analysis
1
Clusteranalyse
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Customer satisfaction
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E-Learning
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Football
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Fußball
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Game theory
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Kundenzufriedenheit
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Leistungsmotivation
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Online games
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Professional sports
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Uses and Grativications theory
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Bae, Joonheui
1
Chan, Chung-Shing
1
Dholakia, Nikhilesh
1
Fong Tsz Heung Agnes
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Kim, Soojin
1
Kim, Yongjae
1
Koo, Dong-Mo
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Lee, Chang Han
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Mattila, Pekka
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
European Sport management quarterly : ESMQ
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
4
International journal on media management : JMM
4
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ECONIS (ZBW)
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1
Promoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness
Chan, Chung-Shing
;
Yat-Hang, Chan
;
Fong Tsz Heung Agnes
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
1
,
pp. 16-35
Persistent link: https://www.econbiz.de/10012801698
Saved in:
2
Conceptual framing of virtuality and virtual consumption research
Zhang, Mann
;
Dholakia, Nikhilesh
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
Saved in:
3
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
4
Affective motives to play online games
Bae, Joonheui
;
Koo, Dong-Mo
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 174-184
Persistent link: https://www.econbiz.de/10011572131
Saved in:
5
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
Saved in:
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