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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~language:"eng"
~subject:"History of marketing thought"
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Journal of historical research in marketing
Neue Herausforderungen an das Dienstleistungsmarketing
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 118-126
Persistent link: https://www.econbiz.de/10011724468
Saved in:
2
Sidney J. Levy : an autobiography
Levy, Sidney J.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011724470
Saved in:
3
Philip Kotler : some of my adventures in marketing
Kotler, Philip
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 203-208
Persistent link: https://www.econbiz.de/10011724477
Saved in:
4
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
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5
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
Saved in:
6
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
7
Forgotten classics : The Business Guide by James L. Nichols (1894)
Miller, Darryl W.
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 564-584
Persistent link: https://www.econbiz.de/10011643964
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8
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
9
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
10
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
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