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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Advertising effects"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
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Advertising effects
Brand management
Kraftfahrzeug
Sportmarketing
153
Sports marketing
153
Consumer behaviour
68
Konsumentenverhalten
68
Professional sports
68
Profisport
68
Sport event
46
Sportveranstaltung
46
Sport
44
Sports
44
USA
40
United States
40
Sport organization
32
Sportorganisation
32
Football
30
Fußball
30
Markenführung
29
Sponsoring
29
Sponsorship
29
Brand image
25
Markenimage
25
Ball game
17
Ballsport
17
Arbeitsgruppe
16
Team
16
Werbewirkung
15
team identification
11
Corporate Social Responsibility
9
Corporate social responsibility
9
sponsorship
9
consumer behavior
7
sport marketing
7
Beziehungsmarketing
6
Motivation
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
sport consumer behavior
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42
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Heere, Bob
4
Ballouli, Khalid
3
Greenwell, T. Christopher
3
Simmons, Jason M.
3
Wear, Henry
3
Bennett, Gregg
2
Bernthal, Matthew J.
2
Biscaia, Rui
2
Dwyer, Brendan
2
Greenhalgh, Greg
2
Kang, Joon Ho
2
Lee, Joon Sung
2
McLeod, Christopher M.
2
Naraine, Michael L.
2
Rocha, Claudio
2
Scheinbaum, Angeline Close
2
Abeza, Gashaw
1
Ahn, Taesoo
1
Asada, Akira
1
Baker, Thomas A., III.
1
Bakhsh, Jordan
1
Bouchet, Adrien
1
Boyd, Thomas C.
1
Braunstein-Minkove, Jessica R.
1
Brown, Brandon
1
Byon, Kevin K.
1
Clopton, Aaron
1
Cobbs, Joe
1
Collins, Dorothy R.
1
Cork, B. Colin
1
Cunningham, George B.
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Deshpande, Gopikrishna
1
Drayer, Joris
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Du, James
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Eddy, Terry
1
Ferreira, Mauricio
1
Graeber, Justin
1
Greenhalgh, Greg P.
1
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Journal of historical research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
38
International journal of sports marketing & sponsorship
38
European Sport management quarterly : ESMQ
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
Sport management review
26
Journal of business research : JBR
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport, Business and Management : an international journal ; SBM
7
The journal of brand management : an international journal
7
European journal of marketing : EJM
6
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
International journal of business and globalisation : IJBG
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International journal of revenue management : IJRM
2
International journal of sport finance
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of sports economics
2
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ECONIS (ZBW)
42
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1
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
3
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
4
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
5
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
6
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
7
It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry
;
Naraine, Michael L.
;
Bakhsh, Jordan
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
Saved in:
8
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
9
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
10
Branding a professional sport team that reenters the same marketplace : stakeholders' perspectives
Rodrigue, François
;
Abeza, Gashaw
;
Séguin, Bernoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012519163
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