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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"The history of marketing science"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing theory
102
History of economic thought
72
Ökonomische Ideengeschichte
72
Economic history
63
Wirtschaftsgeschichte
63
History
62
Geschichte
60
Marketing history
54
Marketing
52
Advertising
48
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48
Advertising history
33
Consumer behaviour
30
Konsumentenverhalten
30
History of marketing thought
28
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27
United States
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Brand management
25
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25
Business history
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Unternehmensgeschichte
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Bibliometrics
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Bibliometrie
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Advertising industry
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Werbewirtschaft
17
Marketing management
16
Marketingmanagement
16
Branding history
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Großbritannien
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United Kingdom
14
Einzelhandel
10
Market research
10
Marktforschung
10
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Retailing history
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Women
9
Australia
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Tadajewski, Mark
16
Jones, D. G. Brian
5
Shaw, Eric H.
5
Fullerton, Ronald A.
3
Hunt, Shelby D.
3
Layton, Roger A.
3
Lazer, William
3
Shaw, Eric
3
Witkowski, Terrence H.
3
Belk, Russell W.
2
Brown, Stephen
2
Levy, Sidney J.
2
Maclaran, Pauline
2
Neslin, Scott A.
2
Powers, Thomas L.
2
Savitt, Ronald
2
Shapiro, Stanley J.
2
Tamilia, Robert D.
2
Winer, Russell S.
2
Ailawadi, Kusum L.
1
Aitken, Robert
1
Arnold, Pauline
1
Auer-Srnka, Katharina J.
1
Avis, Mark
1
Bastos, Wilson
1
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1
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1
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1
Carrillat, François A.
1
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1
Dimitrova, Boryana
1
Dixon, Donald F.
1
Domegan, Christine
1
Erdem, Tulin
1
Esson, Dylan J.
1
Fader, Peter
1
Firat, A. Fuat
1
Fitchett, James A.
1
Golder, Peter N.
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Journal of historical research in marketing
The history of marketing science
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
102
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1
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10
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102
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1
Historical research with Chinese multilateral historical
marketing
sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
2
My search for meaning in
marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
3
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
4
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
Saved in:
5
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
6
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
Saved in:
7
Digital and internet
marketing
Moe, Wendy W.
;
Schweidel, David A.
- In:
The history of marketing science
,
(pp. 319-340)
.
2014
Persistent link: https://www.econbiz.de/10010415805
Saved in:
8
Origins of sports car
marketing
: early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
9
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
10
From price theory to
marketing
management : Danish contributions 1930 - 1960
Kloppenborg Madsen, Erik
;
Pedersen, Kurt
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10009758441
Saved in:
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