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~isPartOf:"Journal of hospitality and tourism insights"
~isPartOf:"Journal of hospitality marketing & management"
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Journal of hospitality and tourism insights
Journal of hospitality marketing & management
Journal of business research : JBR
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Cuadernos de economía y dirección de la empresa : CEDE
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Journal of retailing and consumer services
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International Journal of Bank Marketing
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How old is your soul? : differences in the impact of eWOM on Generation X and millennials
Ruiz-Equihua, Daniel
;
Casaló, Luis V.
;
Romero, Jaime
- In:
Journal of hospitality and tourism insights
5
(
2022
)
3
,
pp. 553-566
Persistent link: https://www.econbiz.de/10013272798
Saved in:
2
Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
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