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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
636
Konsumentenverhalten
635
Brand management
310
Markenführung
310
Brand image
267
Markenimage
267
Brand
185
Markenartikel
183
Relationship marketing
169
Customer satisfaction
108
Kundenzufriedenheit
108
Dienstleistungsqualität
81
Service quality
81
Social Web
78
Social web
78
Hotel industry
77
Hotellerie
77
Emotion
68
Internet marketing
66
Online-Marketing
66
Gastronomie
57
Restaurant industry
57
Viral marketing
53
Virales Marketing
53
Advertising effects
43
Luxury goods
43
Luxusgüter
43
Werbewirkung
43
Brand loyalty
38
Confidence
36
Preismanagement
36
Pricing strategy
36
Vertrauen
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USA
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Online retailing
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Online-Handel
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Guzman, Francisco
5
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Fetscherin, Marc
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Tanford, Sarah
3
Veloutsou, Cleopatra
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Broyles, S. Allen
2
Goh, Ben
2
Gómez-Suárez, Mónica
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
2
Lim, Weng Marc
2
Loureiro, Sandra Maria Correia
2
O'Connor, Peter
2
Qu, Hailin
2
Rodríguez del Bosque, Ignacio A.
2
Tang, Liang
2
Vera, Jorge
2
Wallace, Elaine
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Abratt, Russell
1
Abubakar, Binta
1
Agbemabiese, George Cudjoe
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Ahn, Jiseon
1
Akhtar, Nadeem
1
Al-Ansi, Amr
1
Al-Hawari, Mohd Ahmad
1
Ali Eliwa, Rasha
1
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
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Journal of hospitality marketing & management
The journal of product & brand management
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Cogent business & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
169
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41
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
42
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
43
Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna
;
Kara, Selcan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 938-950
Persistent link: https://www.econbiz.de/10013407574
Saved in:
44
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
45
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
46
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
47
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
48
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
49
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
50
This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment
Davis, Svetlana V.
;
Dacin, Peter A.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1125-1139
Persistent link: https://www.econbiz.de/10013429063
Saved in:
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