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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of services marketing"
~subject:"Data Mining"
~subject:"Viral marketing"
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Search: subject_exact:"Empfehlungsmarketing"
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Data Mining
Viral marketing
Virales Marketing
76
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
27
Customer satisfaction
27
Kundenzufriedenheit
27
Relationship marketing
27
Social Web
26
Social web
26
Dienstleistungsqualität
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Hotel industry
17
Hotellerie
17
Online retailing
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Online-Handel
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Beschwerdemanagement
9
Brand management
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Complaint management
9
Markenführung
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Brand image
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Markenimage
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social media
7
Customer integration
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Data mining
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Emotion
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Gastgewerbe
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Hospitality industry
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Kundenintegration
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Personalisierung
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Personalization
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Confidence
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Customer engagement
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Social media
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Tourism
5
Tourismus
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USA
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English
76
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Mavondo, Felix
4
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Bilgihan, Anil
2
Law, Chun Hung Roberts
2
Romero, Jaime
2
Tang, Liang
2
Xiang, Zheng
2
Aakash, Aakash
1
Abubakar, Binta
1
Aggarwal, Anu Gupta
1
Ai, Jin
1
Akareem, Husain Salilul
1
Alexandrov, Aliosha
1
Alrawadieh, Zaid
1
Anusree, M. R.
1
Bakri, Marlini
1
Baloglu, Seyhmus
1
Banyai, Maria
1
Bargoni, Augusto
1
Battisti, Enrico
1
Beatty, Sharon E.
1
Becker-Özcamlica, Hürrem
1
Berezina, Katerina
1
Bilro, Ricardo Godinho
1
Burgess, Stephen
1
Burns, Zara
1
Buultjens, Jeremy
1
Calheiros, Ana Catarina
1
Carlson, Jamie
1
Casaló, Luis V.
1
Chang, Yonghwan
1
Chelminski, Piotr
1
Chen, Tom
1
Chenet, Pierre
1
Chi, Oscar Hengxuan
1
Choi, Jihee
1
Chou, Cindy Yunhsin
1
Chou, Sheng-Fang
1
Christodoulidou, Natasa
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Journal of hospitality marketing & management
The journal of services marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
76
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers' trustworthiness of online reviews
Rajaguru, Rajesh
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 251-259
Persistent link: https://www.econbiz.de/10014511804
Saved in:
4
Liminal digital birthspaces : social media and consumer proactivity for well-being
Bakri, Marlini
;
Davey, Janet
;
Krisjanous, Jayne
;
Maude, …
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1059-1074
Persistent link: https://www.econbiz.de/10014333594
Saved in:
5
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
6
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
7
The effects of influencer endorsement services on crowdfunding campaigns
Bargoni, Augusto
;
Giachino, Chiara
;
Battisti, Enrico
; …
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10013542891
Saved in:
8
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
9
"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape
Rodner, Victoria
;
Goode, Amy
;
Burns, Zara
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012798381
Saved in:
10
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
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