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~isPartOf:"Journal of hospitality marketing & management"
~language:"eng"
~person:"Law, Rob"
~person:"Liu, Chih-Hsing"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
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E-commerce
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Electronic Commerce
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Hotel industry
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Hotellerie
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Brand image
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Law, Rob
Liu, Chih-Hsing
Mavondo, Felix
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Tanford, Sarah
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Journal of hospitality marketing & management
International journal of contemporary hospitality management
1
International journal of hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of retailing and consumer services
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Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
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