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~isPartOf:"Journal of hospitality marketing & management"
~language:"eng"
~person:"Law, Rob"
~person:"Liu, Chih-Hsing"
~subject:"Brand equity"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of contemporary hospitality management
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A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
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