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~isPartOf:"Journal of hospitality marketing & management"
~person:"Dewnarain, Senika"
~subject:"Beziehungsmarketing"
~subject:"social customer relationship management"
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Beziehungsmarketing
social customer relationship management
Consumer behaviour
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3
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3
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hospitality
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positive word-of-mouth
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Hospital
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Krankenhaus
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Online behavior
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Social customer relationship management
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Dewnarain, Senika
Mavondo, Felix
5
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A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Social
customer
relationship
management
: a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
3
Social
customer
relationship
management
: An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
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