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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
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Beziehungsmarketing
Brand loyalty
Brand management
37
Markenführung
37
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
22
Markenimage
22
Relationship marketing
20
Brand
14
Hotel industry
14
Hotellerie
14
Markenartikel
14
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
9
Service quality
9
Viral marketing
7
Virales Marketing
7
Confidence
6
Gastronomie
6
Restaurant industry
6
Social Web
6
Social web
6
Vertrauen
6
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Emotion
4
Markentreue
4
brand trust
4
Destination management
3
Destinationsmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
social media
3
Advertising
2
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English
20
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Bowden, Jana
1
Choi, Hwansuk Chris
1
Faulk, Saskia
1
Fong, Lawrence Hoc Nang
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Haobin, Ye Ben
1
Herington, Carmel
1
Hochgraefe, Carmen
1
Huang, Shuyue
1
Huang, Yi-Jhan
1
Huiyue, Ye
1
Kang, Juhee
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Lee, Hyong-june
1
Lee, Seonjeong
1
Li, Xiangping
1
Lin, Wen-Pei
1
Liu, Chih-Hsing
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Lu, Yu-Hung
1
Manthiou, Aikaterini
1
Merrilees, Bill
1
Momayez, Ayatollah
1
Morrison, Alastair M.
1
Mostafa Rasoolimanesh, S.
1
Ong, Chuan Huat
1
Peng, Li
1
Praničević, Daniela Garbin
1
Rahmani, Atousa Kamangar
1
Rasouli, Nasrin
1
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Journal of hospitality marketing & management
Journal of business research : JBR
139
Journal of retailing and consumer services
104
The journal of product & brand management
100
The journal of brand management : an international journal
87
International journal of hospitality management
43
SpringerLink / Bücher
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
27
Psychology & marketing
27
Cogent business & management
26
European journal of marketing : EJM
26
Journal of promotion management : innovations in planning and applied research
25
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
The journal of services marketing
15
Journal of fashion marketing and management
13
Journal of marketing analytics : JMA
13
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of market research
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Global business review
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
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1
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
4
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
5
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
6
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
7
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
10
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
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