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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Beziehungsmarketing"
~subject:"brand trust"
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Beziehungsmarketing
brand trust
Brand management
37
Markenführung
37
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
22
Markenimage
22
Relationship marketing
20
Brand
14
Hotel industry
14
Hotellerie
14
Markenartikel
14
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
9
Service quality
9
Viral marketing
7
Virales Marketing
7
Brand loyalty
6
Confidence
6
Gastronomie
6
Restaurant industry
6
Social Web
6
Social web
6
Vertrauen
6
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Emotion
4
Markentreue
4
Destination management
3
Destinationsmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
social media
3
Advertising
2
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English
23
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Dewnarain, Senika
2
Kim, Soon-Ho
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Tang, Liang
2
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Bowden, Jana
1
Choi, Hwansuk Chris
1
Curtis, Catherine
1
Faulk, Saskia
1
Fong, Lawrence Hoc Nang
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Haobin, Ye Ben
1
Herington, Carmel
1
Hochgraefe, Carmen
1
Huang, Shuyue
1
Huang, Yi-Jhan
1
Huiyue, Ye
1
Jun, Jinhyun
1
Kang, Juhee
1
Kim, Eun-Jung
1
Kim, Jaewook
1
Kim, Min-Seong
1
Koo, Bonhak
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Lee, Hyong-june
1
Lee, Seonjeong
1
Lee, Yong-Ki
1
Li, Xiangping
1
Lin, Wen-Pei
1
Liu, Chih-Hsing
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Lu, Yu-Hung
1
Manthiou, Aikaterini
1
Merrilees, Bill
1
Momayez, Ayatollah
1
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Published in...
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Journal of hospitality marketing & management
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
84
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
27
SpringerLink / Bücher
27
Journal of promotion management : innovations in planning and applied research
26
Marketing intelligence & planning
26
Journal of strategic marketing
23
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of travel and tourism marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of internet commerce
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
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ECONIS (ZBW)
23
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1
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
4
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
5
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
6
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
7
An examination of the role of internal brand management : impact of contractual models
Koo, Bonhak
;
Curtis, Catherine
- In:
Journal of hospitality marketing & management
29
(
2020
)
4
,
pp. 503-525
Persistent link: https://www.econbiz.de/10012256147
Saved in:
8
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
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