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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~subject:"Language"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing management : MM
Psychology & marketing
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
x.media.press
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ECONIS (ZBW)
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It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
2
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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