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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Cuestas, Pedro J."
~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
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Confidence
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Consumer behaviour
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Corporate reputation
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Customer loyalty
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Cuestas, Pedro J.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
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