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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Digital goods
7
Digitale Güter
7
Consumer behaviour
6
Beziehungsmarketing
2
Information behaviour
2
Informationsverhalten
2
Internet marketing
2
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Content Management
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Digital commerce
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Digital content marketing
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Digital information product
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Digitalisierung
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Chiagouris, Larry
1
Gopalakrishna, Pradeep
1
Hollebeek, Linda D.
1
Johnson, Devon S.
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Kim, Minjeong
1
Kirk, Colleen P.
1
Lombart, Cindy
1
Macky, Keith
1
Mencarelli, Rémi
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Information economics and policy : IEP
5
Journal of management information systems : JMIS
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
Institute for Prospective Technological Studies digital economy working paper
3
SpringerLink / Bücher
3
Electronic commerce research and applications
2
European journal of marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of the Academy of Marketing Science
2
Management information systems : mis quarterly
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
2
Marketing letters : a journal of research in marketing
2
PhD series / Copenhagen Business School
2
Product experience
2
Springer eBook Collection
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
American economic journal : a journal of the American Economic Association
1
Applied Marketing Science /Angewandte Marketingforschung
1
Atlantic economic journal : AEJ
1
Beiträge zur betriebswirtschaftlichen Forschung
1
Berichte aus der Wirtschaftsinformatik
1
Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CESifo working papers
1
CPI Antitrust Chronicle, July, 2022
1
Colombo business journal : international journal of theory & practice
1
Computational economics
1
Consumer behavior
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Dissertation.de
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Economic and business review : EBR
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ECONIS (ZBW)
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1
Do myriad e-channels always create value for customers? : a dynamic analysis of the perceived value of a digital information product during the usage phase
Mencarelli, Rémi
;
Rivière, Arnaud
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012665834
Saved in:
2
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
3
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
4
A cross-country study of consumer innovativeness and technological service innovation
Truong, Yann
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10009702198
Saved in:
5
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
6
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
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