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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Jai, Tun-Min"
~person:"Johnson, Devon S."
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Consumer behaviour
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Apparel shopping
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Jai, Tun-Min
Johnson, Devon S.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
2
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
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