Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Tun-Min (Catherine) Jai & Dan Fang & Forrest S. Bao & Russell N. James III & Tianwen Chen & Weidong Cai
| Year of publication: |
2021
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|---|---|
| Authors: | Jai, Tun-Min ; Fang, Dan ; Bao, Forrest S. ; James, Russell N. ; Chen, Tianwen ; Cai, Weidong |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 53.2021, p. 66-79
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| Subject: | Apparel shopping | fMRI | Neuromarketing | Online shopper | Visual merchandising | Visual sensory information | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Bekleidung | Clothing | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision | Textilhandel | Textile distribution | Produktinformation | Product information | Verkaufsförderung | Sales promotion | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.04.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502847