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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation"
~subject:"Web 2.0 technologies"
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Web 2.0 technologies
Social Web
119
Social web
119
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
62
Online-Marketing
62
Social media
39
Viral marketing
34
Virales Marketing
34
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Markenimage
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Markenartikel
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Customer integration
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Erz, Antonia
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Jenewein, Thomas
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Kern, Dieter
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Ruyter, Ko de
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Sammer, Thomas Hans Friedrich
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
International journal of market research : JMRS ; the journal of the Market Research Society
10
HMD : Praxis der Wirtschaftsinformatik
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of organizational computing and electronic commerce
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
9
Web 2.0 : neue Perspektiven für Marketing und Medien
8
ZEW discussion papers
8
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
7
Journal of business research : JBR
7
Journal of knowledge management
7
Management information systems : mis quarterly
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
International journal of internet marketing and advertising : IJIMA
6
Social media listening and monitoring for business applications
6
The learning organization : TLO ; the international journal of critical studies in organizational learning
6
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
6
Journal of management information systems : JMIS
5
Journal of travel and tourism marketing
5
Knowledge networks : the social software perspective
5
Psychology & marketing
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Business horizons
4
Corporate communications : an international journal
4
Decision support systems : DSS ; the international journal
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems and e-business management : ISeB
4
Information systems research : ISR
4
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
4
Long range planning : LRP ; international journal of strategic management
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Branding and sustainable competitive advantage : building virtual presence
3
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
3
Cases on strategic social media utilization in the nonprofit sector
3
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ECONIS (ZBW)
7
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1
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1
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
2
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
3
Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine
;
Valck, Kristine de
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
Saved in:
4
Standardisierte Individualisierung : der "Talent Management 2.0" : Ansatz von Capgemini Consulting
Kern, Dieter
;
Theis, Anne
- In:
Personalentwicklung 2.0 : Lernen, Wissensaustausch und …
,
(pp. 243-264)
.
2011
Persistent link: https://www.econbiz.de/10009230131
Saved in:
5
Change Management 2.0 : mehr Erfolg durch Social Media?
Ploski, Viola
;
Ulrich, Kathrin
;
Ehmann, Hans-Martin
- In:
Personalentwicklung 2.0 : Lernen, Wissensaustausch und …
,
(pp. 227-240)
.
2011
Persistent link: https://www.econbiz.de/10009230134
Saved in:
6
Die Vermittlung von Social-Media-Kompetenzen in einer Sozial-Media-Lernumgebung : ein Erfahrungsbericht der Bayer AG
Trude, Ellen
;
Sammer, Thomas Hans Friedrich
- In:
Personalentwicklung 2.0 : Lernen, Wissensaustausch und …
,
(pp. 147-163)
.
2011
Persistent link: https://www.econbiz.de/10009230164
Saved in:
7
Die Integration von Social Media in formelles und informelles Lernen
Jenewein, Thomas
- In:
Personalentwicklung 2.0 : Lernen, Wissensaustausch und …
,
(pp. 93-107)
.
2011
Persistent link: https://www.econbiz.de/10009230178
Saved in:
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