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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Brand image"
~subject:"Brand management"
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Social web
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Social Branding : Strategien - Praxisbeispiele - Perspektiven
Journal of business research : JBR
113
The journal of brand management : an international journal
60
Journal of retailing and consumer services
58
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
23
Journal of marketing management : MM
21
International journal of advertising : the review of marketing communications
20
Tourism management : research, policies, practice
20
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing
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Psychology & marketing
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Journal of fashion marketing and management
13
Springer eBook Collection
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Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Tourism management perspectives : TMP
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of global marketing
10
Springer Proceedings in Business and Economics
10
International journal of consumer studies
9
International journal of contemporary hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
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ECONIS (ZBW)
41
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
3
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
4
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
5
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
6
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
7
Social media's impact on the consumer mindset : when to use which sentiment extraction tool?
Kübler, Raoul
;
Colicev, Anatoli
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 136-155
Persistent link: https://www.econbiz.de/10012289426
Saved in:
8
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
9
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
10
The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
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