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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand"
~subject:"Online-Marketing"
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Search: subject:"Brand Management"
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Brand
Online-Marketing
Markenführung
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Brand management
300
Markenpolitik
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95
Germany
93
Markenimage
91
Consumer behaviour
86
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Marketing management
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Gutjahr, Gert
3
Martínez-López, Francisco J.
3
Baumgarth, Carsten
2
Bernritter, Stefan F.
2
Eigenraam, Anniek W.
2
Esch, Franz-Rudolf
2
Gensler, Sonja
2
Gázquez-Abad, Juan Carlos
2
Hollebeek, Linda D.
2
Kreutzer, Ralf T.
2
Labrecque, Lauren I.
2
Theobald, Elke
2
Verlegh, Peeter
2
Aaker, David A.
1
Abbate, Sandro
1
Aguilar-Illescas, Rocio
1
Aldás-Manzano, Joaquín
1
Almeida, Stefânia Ordovás de
1
Amatulli, Cesare
1
Anaya-Sánchez, Rafael
1
Armbrecht, Wolfgang
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Bang, Hye Jin
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Barcelos, Renato Hübner
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1
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Bell, Raoul
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Bentele, Günter
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1
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1
Camiciottoli, Belinda Crawford
1
Chang, Aihwa
1
Chen, Yongjian
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
Journal of business research : JBR
285
The journal of brand management : an international journal
250
The journal of product & brand management
218
Journal of retailing and consumer services
167
European journal of marketing : EJM
64
International journal of internet marketing and advertising : IJIMA
56
Psychology & marketing
54
Journal of marketing communications
52
Asia Pacific journal of marketing and logistics
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of promotion management : innovations in planning and applied research
45
Marketing intelligence & planning
45
International journal of advertising : the review of marketing communications
39
Journal of promotion management : JPM
39
Journal of marketing
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Business horizons
35
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of hospitality management
35
Journal of marketing management : MM
35
Cogent business & management
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of fashion marketing and management
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
International journal of consumer studies
31
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
The journal of consumer marketing
30
Journal of international consumer marketing
29
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Brands and branding
26
The IUP journal of brand management : IJBRM
26
International marketing review
23
Journal of advertising research
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of international marketing
22
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ECONIS (ZBW)
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
3
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
4
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
5
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
6
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
7
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
8
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
9
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
10
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
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