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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Barwitz, Niklas"
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Barwitz, Niklas
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Understanding the omnichannel customer journey : determinants of interaction choice
Barwitz, Niklas
;
Maas, Peter
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 116-133
Persistent link: https://www.econbiz.de/10011920073
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